SILK PLANT WAREHOUSE
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The Stampede Hat Project was created for Silk Plant Warehouse to bring some Calgary Stampede flair to their retail experience. We designed a bold, fun, and eye-catching product line of cowboy hats decorated with silk flowers—perfectly merging western charm with the store’s brand identity. This project wasn’t just about creating a product—it was about creating a vibe. We crafted engaging visuals, ran targeted ads, and told a story that customers connected with. The goal? Drive traffic, spark curiosity, and convert it into real-world sales.

Campaigns were crafted to reflect what the client wanted: something eye-catching but effective. Visuals, copy, and targeting were all developed to align with the energy of the Stampede and speak to the local audience.
Campaigns were crafted to reflect what the client wanted: something eye-catching but effective. Visuals, copy, and targeting were all developed to align with the energy of the Stampede and speak to the local audience.